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Martin SawinskiI am available for contract, hire, or collaboration.

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Case Study

International Key Supply eCommerce

eCommerce / Shopify / Web Development
ClientInternational Key Supply
A hand holding car key fobs in stitched leather cases with a steel keyring
✦
Rebuilt on Shopify PlusOne build serving retail, wholesale & international
01 Overview

Thousands of product types, and a store that had to keep up.

International Key Supply (IKS) is a leading global supplier of car keys, fobs, key programmers and locksmith equipment — thousands of product types in inventory and a reputation built on providing the very best products available.

IKS engaged 3five to set up, develop and configure a vastly improved store on the Shopify Plus ecommerce platform.

The catalog
01Car keys
02Fobs
03Key programmers
04Locksmith equipment
Thousands of product types in inventory
02 The Challenge

One build with three jobs to do.

IKS needed one build to do three jobs — all while taming an inventory that had become difficult to navigate on the old site:

  • A wholesale portal where customers can buy in bulk with ease.
  • A retail site, radically simplified from the previous build, where exact products are easy to identify within a vast inventory.
  • An international version of the wholesale site, catering to varying shipping costs and a modified inventory.
WholesaleBuying in bulk, made easy

A portal where wholesale customers order at volume without friction.

RetailRadically simplified

Exact products easy to identify within a vast inventory.

InternationalA storefront abroad

The wholesale experience adapted to varying shipping costs and a modified inventory.

03 The Approach

Pave a direct path to the exact product.

  • Designed a simplified retail experience with a customized design and an improved user interface, built for usability.
  • Introduced a “Quick Search” filtering system and broke the catalog into four key sections — tools, keys and remotes, accessories, and brands — plus New Products and Best Sellers, paving a direct path to the exact product.
  • Fixed the navigation bar so the menu is accessible from anywhere on the site — no scrolling back to the top to get around.
01
⌕Quick SearchFILTER
ToolsKeys & RemotesAccessoriesBrands
The Quick Search filter, with the catalog broken into four key sections.
02
ToolsKeys & RemotesAccessoriesBrandsNew ProductsBest Sellers
Four key sections, with New Products and Best Sellers up front.
03
The navigation bar stays fixed — the menu is reachable from anywhere on the page.
— The priority
When users navigate quickly and with ease, they convert — the top priority of this build.
04 The Outcome

Cleaner and more usable — across all three fronts.

We handed IKS a much cleaner, more usable store across all three fronts, with vital information and products immediately visible. When users can navigate quickly and with ease, they convert — and that was the top priority of this build.

Close-up of leather key fob cases with red stitching and a steel clasp
Three storefronts, one direct path to the exact product.
RetailWholesaleInternational