loading
Martin SawinskiI am available for contract, hire, or collaboration.

Hi, I'mMartin Sawinski

 

Download Résumé
Case Study

Regular Girl eCommerce

eCommerce / Shopify / Strategy / Web Development
ClientTaiyo International (Regular Girl)
RoleAccount Management, Strategy Consulting
Two women paddling a canoe across a calm lake — Regular Girl brand photo
✿
5 g prebiotic fiber + 8 billion probioticsFiber working in harmony with active probiotics
01 Overview

A calmer storefront for the woman on the go.

Regular Girl, from Taiyo International, makes prebiotic fiber and probiotic supplements for women on the go — 5 grams of clinically proven prebiotic fiber working in harmony with 8 billion active probiotics to maintain regularity and balanced intestinal health.

Taiyo brought in 3five — I handled account management and strategy consulting — to update the Regular Girl site with a clean design and layout, deliver a quality user experience and help increase sales.

Paddler with a berry-colored backpack seated in the canoe
◉
Clean design, quality user experienceBrought in to help increase sales
02 The Challenge

The audit found what stood between visitors and a purchase.

A website audit pinpointed what stood between visitors and a purchase:

  • No defined conversion pathway — potential customers simply left.
  • A disorganized navigation structure, and a homepage that didn’t tell the brand’s story.
  • Bright complementary colors that buried important information and fatigued the eyes — topped with a hard-to-read font.
  • A confusing product page that made ordering harder than it should be.
04
Findings from the website audit
03 The Approach

Simplify the nav, the story, the palette — and the order itself.

  • Simplified navigation to one main bar in the header, with lesser-clicked links such as the privacy policy and customer service moved to a secondary footer navigation.
  • Reorganized the homepage to tell the Regular Girl story and how the products improve the lives of women on the go.
  • Toned down the color scheme and chose a readable font used consistently throughout — easier on the eye, lighter in mood.
  • Streamlined ordering into three clear choices: subscribe or buy once; delivery every 30, 45 or 60 days; single-serving packets or a bulk supply with scoop.
  • Rebuilt the product page flow top to bottom — quick benefit bullets after the ordering prompt, subscription perks highlighted with subtle illustrated icons, and an accessible reviews section where customers read reviews and add their own.
01
SubscribeorBuy once
Choice one — order type: subscribe, or buy just once.
02
Every 30 days45 days60 days
Choice two — delivery cadence: every 30, 45 or 60 days.
03
Single-serving packetsorBulk supply + scoop
Choice three — format: single-serving packets, or a bulk supply with scoop.
— What changed
One main nav. A homepage that tells the story.
A toned-down palette — easier on the eye, lighter in mood.
04 The Outcome

Confusion out, a comfortable flow in.

The new Regular Girl site replaces confusion with a comfortable flow of information and a purchasing process built on three simple choices — a cleaner, calmer experience designed to convert visitors and keep customers subscribed.

Wide view of the two paddlers moving the canoe across the lake
A cleaner, calmer experience — designed to convert visitors and keep customers subscribed.
Treeline and still water across the lake
yo@martinsawinski.com